Floreat Wines sells out within a day of appearing on Dragons’ Den

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Stocks of a unique low-alcohol botanical sparkling wine have sold out less than 24 hours after their founder appeared on BBC’s Dragons’ Den.

Following her pitch to the award-winning programme, Floreat Wines’ Anne-Marie Hurst says her warehouse is empty – less than one day since the broadcast:   

‘We were inundated with orders as soon as I started my pitch and they have continued ever since.  We planned for this in the run up to the broadcast but have been flabbergasted by the level of interest.’  

‘We have been receiving orders from the top spa hotels, restaurants and wedding venues who are attracted by the benefits of a high quality, low alcohol botanical sparkling wine.’ 

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‘I want to give a heartfelt thank you to the BBC for the opportunity and for the Dragons for their positive and supportive comments.’ 

Anne-Marie, a qualified herbalist, combined her drinks industry experience and knowledge of herbs to create a sophisticated sparkling wine that is low in calories and sulphates but high in biodynamic botanicals. 

She says Floreat strikes the perfect balance between enjoyment and wellness. The business was started from her home in rural Cornwall in 2019 with sales increasing as word of Floreat spread.

‘As we come out of all lockdown restrictions, the timing of our appearance on Dragons’ Den is perfect for us.’ 

‘Floreat is particularly well suited as a drink for these environments as the experience is more than just flavour, it focuses on mood, stress relief and gently removing the negative effects of alcohol. Floreat is the first in its field and we are thrilled with the response.’

Photograph copyright: BBC. Supplied by Bowater Communications.

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