An ‘all under one roof’ approach for website design, digital solutions and online marketing
Say the words ‘Search Engine Optimisation,’ or the corresponding letters ‘SEO,’ and a lot of us will start to scratch our heads. Techy (sorry, technical) terms can often cause dazzlement and confusion for even the most business minded of individuals.
Discovering a web development company which can talk in plain English, and produce top notch results, is a rare find indeed.
Step forward Plymouth based Kargo Design which has more than 25 years’ experience in helping businesses both at a regional, national and global level.
At this point, BTN feels it should provide a ‘declaration of vested interests.’ You may have already noticed this website is a joint venture between DJL PR and Kargo Design.
And that means that we’re gonna write some lovely stuff over the course of the next few paragraphs. All of which is well deserved praise. Equally, the proof of any pudding is in the eating of it.
So, if you like the layout and the design of the Breaktime News platform then give Kargo Design a buzz! Afterall, you’re looking at a great example of their work and what they can achieve.
This website is certainly a showcase in its’ own right and one which has attracted readers from around the world.
Designing layout is part of Kargo Design’s magical touch. The look and feel for any website are crucial components when it comes down to audience engagement.
Forward thinking digital strategies
But there’s also a whole ton of stuff which the team continue to work on behind the scenes. Things you will be completely unaware of but all of which are being done to boost your online profile.
Article content is important, but performance is also driven by ‘optimising’ the articles and the key words which appear in them (hence the reference to SEO in our top line).
For the uninitiated, and at its’ simplest level, SEO (Search Engine Optimisation) is the fancy term used which marketing experts use when working out what words and phrases are currently trending.
As such, the Kargo Design team conducts a thorough review of your website to guarantee the ‘strategic placement of relevant keywords throughout your content.’
The result is your website will now meet the high standards which the main search engines demand when ranking a business. Want to make it to the hallowed turf of page number one when someone searches for a product? Engage in SEO!
Get it right and ‘hey, presto!’ your site will start to climb the online ladder of website results. It’s (possibly) a little bit more complex than our description – but you get the drift!
‘Our approach is to construct clusters of keywords around pivotal core terms,’ says Karl Godfrey, Director of Kargo Design.
‘By mapping out keywords that share similar topics, we uncover avenues that can significantly boost your site’s search engine ranking.’
It’s a very technical job which requires oodles of training, patience, and expertise. It’s also something which Kargo Design is very, very good at doing.
A plethora of five star reviews
And don’t just take BTN’s word for it! They’ve received a plethora of five-star reviews and the testimonials are gleaming.
‘Karl was the driving force behind our new website, and it was a joy working with him,’ says Iain Godding, Director at Inflection Point.
‘They’re always available to help with ideas or to tweak our very non-design way of describing what we wanted. They are really driving our SEO forward since the new site was launched. We cannot recommend Kargo Design enough.’
Karl’s journey into the world of web development began at the age of just 16, where he quickly demonstrated a natural flair and exceptional talent for crafting visually stunning and widely appealing designs.
His knack for creating outstanding websites, coupled with his expertise in ecommerce and marketing, forms the cornerstone of his business’s success. Karl emphasises the importance of visibility on search engines for his clients’ websites.
‘Ensuring that our clients’ websites are visible on the search engines is crucial to us,’ Karl explains.
He goes on to detail the comprehensive SEO strategies Kargo Design implements. They’re tailored to meet your local, national and global needs. The goal is to elevate a client’s website to the pinnacle position for any of the major search engines.
‘In this digital age, the internet plays an indispensable role in the success of any business. As such, distinguishing oneself from the competition is paramount,’ says Karl.
Specialist knowledge to gain an online advantage
‘The battle for the top spots in search engine rankings is fierce. Possessing the necessary experience, expertise, and commitment to ongoing training and research is crucial for success in these competitive niches.’
‘This is where Kargo Design steps in to make a difference. Our services are designed to let you relax and focus on what you do best, running and expanding your business, while we handle the complexities of online visibility and brand transformation.’
Kargo Design offers comprehensive care plans that encompass hosting, maintenance, and content updates, ensuring a client’s website stays current, secure and effective.
‘Our care plans are crafted to offer exceptional value and complete peace of mind, keeping your website up-to-date, fully licensed, and protected against threats.’
Recognising the myriad of responsibilities business owners juggle, Kargo Design aims to alleviate the burden of worrying about SEO, marketing strategies or website security.
The team, comprising web designers, copywriters and SEO specialists is currently partnered with 24 businesses.
Alongside optimising web performance, they’re focused on ‘effective ways to structure webpages and to maintain an optimal marketing strategy.’
Web design: a blend of technical precision and creative vision
The art and science of web design require a blend of technical precision and creative vision – a balance Kargo Design successfully achieves. This approach has gained a series of positive testimonials and satisfied clients.
‘With our growing set of technical tools and the best SEO resources, we are ready to help transform your business by updating and managing your website in line with the latest digital trends.’
‘Our commitment is to make a significant impact with our work, offering a comprehensive, high-quality service tailored to meet the unique needs of each client.’
‘Every team member contributes their distinct skills, ensuring our service is as diverse and dynamic as our clientele.’
Using a unique discovery process, Kargo Design gets to know your company’s core DNA which allows them to create an online strategy developed with your end goals in mind.
‘Our goal is to use the right tools, methodology and know-how to help push your business in the right direction.’
‘Many businesses opt for ‘easy-to-use’ online platforms to build a basic website, which are perfectly fine, but they only work as a stopgap to get you up and running.’
‘To grow your business, and take it to the next level, you ultimately require a website that really stands out from the crowd! A website that truly captures people’s attention.’
‘We offer a comprehensive range of services, encompassing website development, marketing and content strategy, graphic design and print, ecommerce, social media, pay per click advertising along with website care.’
‘As a full-service agency, Kargo Design is dedicated to removing the complexities and stress of marketing for our clients.’
‘We provide a holistic suite of services designed to cover every aspect of your digital presence, ensuring seamless integration and strategic alignment.’
At the start of the article, we mentioned the proof of the pudding is in its eating. Two five star reviews really stood out for us. Their sentiments really sum up the exceptional professionalism which sits at the centre of the Kargo Design ethos.
The Neurodiversity Coach
‘Neither coaching nor neurodiversity is easy to explain but Karl grasped what I wanted to say straight away and was right on brief,’ says Clare McNamara, neurodiversity coach.
‘Karl developed innovative branding around the imagery of trees and wood slices to reflect what is possible when neuro-distinct talents are given the right conditions in which to thrive and when you pay attention to unique and individual ways of being.’
‘I also loved Karl’s friendly and collaborative approach: all my ideas were welcome and on the odd occasion when something was not technically possible or inadvisable his explanations were clear and helpful.’
Imprima.com – AI Due Diligence
‘I highly recommend Karl and his team as superb professionals in web design and development,” says Lidia Nakonechnaya at Imprima.com
‘Karl has helped us in a critical business project of relaunching our corporate website which included completely rebuilding the site, updating the tech stack, and Salesforce and Marketo integrations.’
‘As a result, we have a modern, great-looking site with a much-improved conversion rate.’
For a deeper understanding of how Kargo Design can transform your marketing strategy, and to explore the full spectrum of their capabilities, visit: kargodesign.co.uk
