SHARK SUPs: Sponsoring Great Big Paddle Parade 2023. Imagery provided by BJPR.
SHARK SUPs: Sponsoring Great Big Paddle Parade 2023. Imagery provided by BJPR.

SHARK SUPs: Sponsoring Great Big Paddle Parade 2023

3 min


Epic world record attempt and charity fundraiser scheduled for September, 2023. Imagery provided by BJPR.

The Big Paddle Parade.

SHARK SUPs is confirmed as one of the main sponsors of the 2023 Great Big Paddle Parade. It’s part of a brand new relationship with Soak Lifestyle Ltd in the world heritage, UNESCO Global Geopark coastline of The English Riviera.

SHARK SUPs, a global iSUP brand, is proud to announce its sponsorship of The Great Big Paddle Parade 2023. Now in its second year, it is the largest guided SUP coastal tour in the world.

As part of a newly launched brand partnership with one of the world’s leading inflatable paddle boarding brands, Soak Lifestyle will once again be hosting the epic World Record Breaking attempt. Stand Up Paddling (SUP) is becoming increasingly popular.

The charity fundraiser is being held on Saturday 2nd September in partnership with the RNLI as part of their National Water Safety Campaign.

‘SHARK SUPs is thrilled to be a sponsor for, what we hope will be, the world’s largest stand up paddling coastal tour to raise funds and awareness of SUP safety,’ says Gemma Glover, Head of Marketing at SHARK SUPs.

‘We are incredibly excited about working with Soak Lifestyle, not only on this event but some really exciting projects in the year to come.’

‘The last Great Big Paddle Parade saw 544 people take part – and this is well on track to signing up a record-breaking 1000 people.’

‘Soak ltd is an incredibly ambitious and exciting brand, and SHARK SUPs ethos of ‘Constant Forward Motion’ made us a natural fit to represent this exciting event.’

‘We see the sponsorship as an opportunity to continue supporting the growth of environmentally-conscious stand up paddle boarding on a global scale, while simultaneously expanding our reach and our messaging to paddle boarders across the world.’

‘Ambition for 1000 paddle boarders to take part.’

‘Our ambition when we launched this event was to have 1000 paddle boarders taking part in the largest guided coastal tour in the world to raise critical awareness of SUP safety,’ explains Sean White, owner and founder of Soak Lifestyle.

He hopes the event will help to raise vital funds for the RNLI Lifeboat and to inspire a generation of people to safely connect to their coastal environment.

‘This event is designed to raise critical awareness on drowning prevention on behalf of The RNLI and all of us in the SUP sports community.’

‘If we are to protect the reputation of our sport and create a clear message that could ultimately save the life of someone we love, we must all club together and get behind the ocean’s guardians at The RNLI.

‘Connecting with a brand like SHARKS SUPs has been an exciting step for our business and for the event.’

He explains the brand minimises its impact on the environment and has partnered with The Shark Trust. He adds that the boards are designed to be durable and use recycled materials wherever possible.

The one day event is open to everyone from those that are fairly new in the sport through to the more experienced. Hundreds of people have signed up over the past few weeks.

Organisers have created three designated distances of between 6km to 20km which will see participants leave from a number of points along the world heritage coastline of The English Riviera.

Led by Soak’s senior SUP instructors, each rider will pick up the groups at each location until all 1000 paddle boarders will join together in Fishcombe Cove for the official adjudication and one epic aerial photo!

Tickets are just £15 and 100% of profits will be donated to RNLI.

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