Millions expected to tune in to view the annual songathon
Fans from more than 80 countries will travel to Malmö this week to watch at least one of the nine ticketed Eurovision Song Contest shows.
Organisers emphasise how the Eurovision Song Contest has long been seen as a chance to bring nations and cultures together – through the power of music.
Leading the charge for international ticket sales has been the UK which organisers say demonstrates ‘an impressive level of excitement by accounting for more than half the same amount as host country, Sweden.’
Enthusiasm for the event goes far beyond European borders though, with high numbers of ticket buyers hailing from several continents.
From Europe to Asia, the Americas to Australia and beyond, fans from every corner of the world are flocking to join the festivities in Malmö.
Notably, the United States and Australia stand out among the top tier of ticket buyers, highlighting the event’s resonance on a truly global scale. The furthest travellers are coming all the way from New Zealand! That’s dedication!
The Top 10 list of where fans have bought tickets from is: Sweden, United Kingdom, Denmark, Germany, USA, Netherlands, Australia, Spain, Ireland and Poland.
Influx of global visitors: a historic milestone
The influx of global visitors marks a historic milestone for Eurovision, highlighting its enduring popularity and universal appeal.
With almost half of the world’s nations represented among ticket buyers, the organisers say that the ‘Eurovision Song Contest 2024 in Malmö promises to be a truly global celebration of music and unity.’
‘Malmö welcoming Eurovision fans and visitors from such a large and diverse parts of the world is truly fantastic,’ explains Karin Karlsson, who is the Managing Director of the event for the City of Malmö.
‘It clearly demonstrates the event’s appeal and its ability to unite people through music, culture and diversity.’
With people from 186 nations living in the city and its proximity to the rest of Europe, Malmö is not only Sweden’s window to the world, but also the international gateway to Sweden.
‘We see Malmö as a place where people, cultural expressions and traditions come together and get to know each other. This is what our event should also reflect.’
‘When people from over 80 countries are welcomed by Malmö residents with backgrounds from over 180 nations, it can be incredibly exciting.’
Foreign ticket buyers account for 66% of the total number of tickets sold so far. The remaining 34% come from Sweden.
‘We are planning an incredibly broad programme in the city with a focus on music. Even if you’re not a Eurovision fan or a pop enthusiast, we can guarantee that there will be something on offer for you.’