Theatre Royal Plymouth confirms new Director of External Affairs
Theatre Royal Plymouth has confirmed James Greenacre will be taking up the role of Director of External Affairs in September.
The announcement, made earlier this week, means James will be joining the TRP’s Executive team. He’s spent the majority of his business career at Plymouth Argyle Football Club where he’s currently Argyle’s Head of Commercial.
TRP says James has played a crucial role as the club returned to prominence with ‘a model for financial sustainability and record-breaking revenues.’
He is also a Director of the Devon and Plymouth Chamber of Commerce – the largest network of businesses in the region. He was elected in 2021.
Originally from Surrey, James has been an adopted Devonian for more than half of his life and has a love of the city that will see him thrive in his new role.
The role will see James lead on TRP’s customer engagement strategy. He will work closely with existing teams to steer the successful delivery of strategic objectives from reputational, reach and revenue perspectives.
‘Unify, develop and inspire people’
‘I am incredibly excited, and honoured, to begin this new chapter as Director of External Affairs at TRP,’ says James.
‘A lot of parallels can be drawn between the performing arts and my current world of professional sport – and I believe both sectors are platforms to unify, develop and inspire people.’
‘I can’t wait to contribute to the future success of TRP and look forward to helping strengthen the impact and growth of performing arts in the region through our work both on and off the stage.’
‘All of us are really looking forward to James joining our executive team,’ says James Mackenzie-Blackman, Chief Executive and Executive Producer at TRP.
‘Throughout the recruitment process he demonstrated a clear understanding of the role TRP plays in the life of our city and region.’
‘At Argyle James has built, and grown, fantastic commercial partnerships and has contributed to significant business growth.’
‘James’ new role will lead all our teams that oversee how TRP works and communicates with our audiences, visitors, partners and supporters and he brings significant ideas and opportunities for development.’